THE BRAND Serato

Serato was founded in Auckland, New Zealand by Steve West and AJ Berstenshaw, who created a software that changes the tempo of a recorded track without changing the pitch.

Serato makes premier audio software for music lovers around the world. Since launching our first product in 1999, our users have grown into a community of millions of DJs, producers, engineers and musicians across 190 countries. From bedroom studios to festival stages. From the unknown to the greatest. Our mission is to deliver the best possible experience for creating, playing and sharing music, wherever you are.

In 2013 Serato launched Serato DJ - the evolution to Serato Scratch Live and ITCH - in conjunction with the Pioneer DJ DDJ-SX. This was Serato’s first step to an unified piece of software across the whole product range and introduced a new interface to Serato users.

In 2018 Serato’s flagship products, Serato DJ and Serato DJ Intro, became Serato DJ Pro and Serato DJ Lite. DJs can now mix two tracks together with just their laptop, have a limitless music library, and a crisp, high-resolution interface.


June 2019 saw the release of Serato Studio. This intuitive beat making software packs advanced production functionality into a familiar, DJ-friendly workflow so you can transition seamlessly into beat making.