HISTORY OF THE BRAND Fender

Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment.


Synonymous with all things rock 'n' roll

Today, FMIC brands include Fender®, Squier®, Gretsch®, Jackson®, Charvel® and EVH® among others.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others.

Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.

It is our vision to continue championing THE SPIRIT OF ROCK-N-ROLL® throughout the world and our mission to exceed the expectations of music enthusiasts worldwide.